Why are most domesticated rabbits white?

I think that the pure white rabbits are breed just for to be pets. As most of the times you see an uptick of people getting rabbits during Easter for some reason. The white rabbit is the official unofficial mascot of Easter.

It's just dependent on what the breeders are putting out there and there is a small majority of the normal looking or natural coloration rabbits are out there but imho are probably not as popular with children.