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That's the problem with the large charities. A large portion of the donations go towards ads, promotion materials and the pockets of the high muckity mucks. You see all of the ads on TV or in print but the great majority of people never research in to where their donations really go.
Agree with Fishbone in if you want to donate to a chairty, go to their office or local shelter and give them your donation. You can see what the donations go towards. Whether building a new wing for kennels or to buy new equipment they need, the money is put to use for the good of the animals.
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Pet Charities: Is your money supporting a good cause? Not in the case of the RSPCA.
