Personally I think the biggest hype is caused by the manufacturers of pet products. I have compared ingredients in brand name food and store brand food, and found the store brand to be very comparable; but almost half the price. When it comes to beds and toys, it is more for the owner's satisfaction than the pet's. Our dog sleeps in his kennel at night, but would just as soon sleep on our bed or the couch during the day and evening. Why would I spend $50 or more on a bed he will never use? As for the toys, he would just as soon chew on a bone than a squeaky toy (they hurt my ears, I can only imagine how his feel). As for putting clothes on them, unless it is to keep them warm, leave them be.