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As a dog lover, I'm glad to see that the South Koreans are treating dogs differently these days. I do find it interesting that America has the reputation for spoiling our dogs and cats because we spend so much on food, toys, and veterinary care. Yet, it seems that the Japanese, South Koreans, and other nations are more serious about pet pampering.
I agree with Victor that it represents a change in wealth. I find a doggie spa to be less of a necessity. Even though the prices seem cheap, I wonder what the average South Korean makes in wages? The price may seem low, but it might be high if wages aren't very high to begin with. This is something I expect to see in Beverly Hills or New York City.
I thought this comment from the article was interesting:
"These facilities are necessities, not luxuries, for people raising animals. Unfortunately I couldn't find facilities good enough to feel safe and satisfied before I opened Irion."
I wonder why the person considers these facilities a necessity? For instance, is it difficult to bath a dog because of the way South Korean housing is set up? Do South Koreans go away for business often so they need over night care for their pets regularly?
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