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That idea sounds completely ridiculous, insulting to the memories of the victims (both animals and humans) and outright nonsensical. It does, however, seem sadly typical of PETA. Although I might agree with parts of their message, the way they put it across in their promotional materials and advertising is simply off-putting. It makes vegetarians, vegans and people concerned with animal welfare seem insane and unrealistic. Although they do often succeed in gaining attention, they mostly attract ridicule and scorn. Some might say that "any publicity is good publicity" but I do not really agree with this. Even if they are getting their message through to more people in this way, if the message appears extremist and confrontational, then people will simple not listen. Therefore, "shock tactics" are simply counterproductive overall. I really wish PETA would stop doing things like this. They give everyone involved with animal welfare a bad reputation in my opinion. Thankfully, I doubt JP Morgan will take any notice of them at all.
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