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It actually works for some owners. The noise from the TV keep the dog distracted while they are away. Also, some dogs like interacting with the TV since it's like a toy with pictures. Unfortunately, sometimes, it causes an obsessive habit which is why it is better to mix and match distractions rather than use just one. Also, there are TV shows meant for dogs like the bouncing ball film (I don't know the actual title but I saw one for cats).
Here's a wheaten Scottie who just loves his Animal Planet.
Just in case you ran out of ideas, you could give them a Kong and fill it with their favorite treats. Sometimes, slathering the insides with Peanut butter or cheese spread will do the trick.
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