Our dog is terrified of the water. So we try to keep baths down to a bare minimum for him. When we absolutely need to bathe him my boys and I try to talk to him softly. And we work together to get the bath done quickly. Then my boys actually grab towels and lay down on the floor snuggled up with him till he calms down. We also give him a special treat after his bath. When it comes to brushing him out he seems to really enjoy that part of it. He acts like he is getting a massage. We adopted Nash ten years ago. And to this day we never figured out why he is so scared of water. But at least when we get the brush out he gets excited.